Scandinavian Airlines launch Skinkers enterprise communication platform

Flights offers to be sent via Skinkers proven desktop channel

10 June 2008

Skinkers today announced that Scandinavian Airlines (SAS) have adopted their enterprise communication platform to deliver flight offers to their Norwegian speaking customers via the desktop.

The small downloadable application enables SAS to send highly visible offers and promotions directly to customers’ desktops, bypassing email. Offers and promotions can be rapidly placed in front of customers allowing them to benefit from last minute deals and ensuring a high take up of offers and increased incremental revenue for SAS. The application can be downloaded from here: www.sas.no/no/Sider-uten-menytilknytning/Desktop-Alert/?vst=true

“Skinkers technology has given us a new and faster communication channel to our customers. This is an excellent opportunity for us to sell last minute offers and to complement our existing communication channels. The number of downloads received since launch is a good indication that this is an attractive way of communicating with our customers.” Charlotte Wallenholm, Project Manager SAS E-commerce.

David Long, CEO of Skinkers, “The challenge for all travel organisations is how to get promotional information to audiences in a timely and visible way without having to rely on them to open emails and visit websites. Our communication platform has been designed specifically to ensure important information is delivered to computer screens or mobile devices in a way that can’t be missed.”

Example of an SAS message:



About Skinkers
Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc.  Audiences can select what type of ShouldKnow information they would like to receive and what device they wold like it sent to (computers, handhelds and mobile phones).  Skinkers technology is used by many of the world's leading brands.

For further information
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