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The Guardian and Skinkers launch innovative ad-enabled desktop news service

Tristan Leaver, Guardian Unlimited's Head of Business Development, said “The new Skinkers desktop alert service offer brands a cutting edge advertising platform."

29 August 2007

The Guardian and Skinkers today announced the launch of the Guardian’s desktop news alert service. Based on Skinkers innovative technology, the service is provided through a free, permission based, downloadable application that delivers breaking news, content and advertising directly to the desktop of Guardian Unlimited users.  Adverts are presented inside an optimised graphical interface designed to maximise their impact. This new desktop news service will replace the existing Skinkers desktop alert solution and will enable users to receive their favourite news feeds (RSS) both from the Guardian and/or any other third party.

Tristan Leaver, Guardian Unlimited's Head of Business Development, said “The new Skinkers desktop alert service offer brands a cutting edge advertising platform. Users already see advertising on our website, but we can now deliver targeted adverts directly to their desktop as part of Skinkers content based alerts they have chosen to receive.”

Skinkers technology provides a simple way to present and manage breaking news and multimedia content like podcasts and advertising inside one desktop solution, allowing the Guardian to retain and enhance relationships through a compelling, user friendly desktop application. Users are able to select what areas they would like to be notified about, e.g. news, media, football, travel etc. The alerts are delivered straight to the desktop in text, pictures, video and audio, to ensure that messages are seen at the time when they are most relevant. Users can download the Skinker application onto their desktop from the Guardian Unlimited website.

Matteo Berlucchi, CEO of Skinkers, said, “We are delighted to continue working with the Guardian to deliver this great new service to their readers. Our information broadcast technology provides an exciting new communication channel which is proven to be dramatically more effective than email at communicating ShouldKnow information such as breaking news, share price alerts and special offers, in a timely way with visibility and impact."

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