Skinkers launch their first Italian application

Skinkers Communications has today announced the launch of their first application to go live in Italy. Following their tradition in the UK of working with the market leaders in communication they have produced a desktop alerts package for premier Italian

27 February 2004

Revered by individual car enthusiasts and motor industry professionals alike, Quattroruote is the longest standing motor magazine in Italy with more than 500.000 copies and a readership of 5 million people per month. It is the definitive source of information on cars, via the medium of the publication itself as well as through it’s successful website.

In line with their ongoing aim to be the best in their arena, Quattroruote will provide a bespoke desktop alerts system delivering rich content including regular breaking news and current topics of interest, ensuring their readers are always informed ahead of the game. The application is now available to download from the Quattroruote website and can also be installed via the CD-Rom cover mount on next month’s magazine.

Matteo Berlucchi, CEO of Skinkers Communications commented, "At the core of our international expansion strategy there is a careful selection of key partners that excel in the communications space from a technical and content point of view. Quattroruote clearly fits this profile and we are delighted to be introducing our technology to Italy with such a prestigious brand." 

Enrico Mangiarotti, Director of the Internet Division of Quattroruote commented: "We were looking for an unintrusive, secure and privacy friendly way to keep our audience constantly up to date with automotive news. By architecture, the solution provided by Skinkers was the obvious choice".



About Skinkers
Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc.  Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones).  Skinkers technology is used by many of the world's leading brands.

For further information
Email Skinkers
+44 (0)20 7579 8350