Live TV anytime, anywhere and probably live!
Matteo Berlucchi keynotes at Financial Times Deutschland IPTV Conference at IFA Convention, ICC Berlin
31 August 2007
At the IFA Convention on IPTV, hosted by the Financial Times, Matteo Berlucchi (CEO Skinkers) will assert his prediction as to why IPTV will inevitably push broadcasters to focus more on live content and why the Internet will become the ubiquitous channel for interactive broadcasting. He will showcase Livestation: the first open broadcast platform for the delivery of live interactive TV to computers.
Built on peer-to-peer technology licensed from Microsoft Research, Livestation will allow broadcasters to distribute live audio and video to a potential audience of hundreds of millions of broadband connected consumers at a much reduced cost. Currently in technical trial, Livestation is due to launch in 2008.
Matteo stated, “With the recent announcements from Apple TV and Hulu, we can clearly see that the trend will be towards on-demand content supplied to consumers through “VOD Supermarkets”. So where does that leave the Broadcasters? I believe they will focus on live and first view content and use the power of live interactive Internet broadcasting to develop a whole new live experience for their audience.”
About the Financial Times Deutschland IPTV Conference
Potential for growth in the German entertainment market. IPTV,
the digital transmission of video content via broadband networks, is
being called the future of television. The diverse possibilities
provided by this technology appear to be putting increasing pressure on
television, until now the dominant media form.Key discussion points of this conference include:
- Will IPTV squeeze out traditional television?
- Which business models and which players will win the day?
- What will be the criteria for IPTV user acceptance?
About the IFA Convention
Held
at the ICC Berlin, the IFA is one of the world’s largest consumer
electronics trade shows with over 1,000 exhibitors and 200,000
visitors. It is the industry’s #1 order placement venue with a volume
of over €2.5billion. The IFA is also a spectactular media event with
over 7,000 accredited journalists from over 74 countries.
http://www1.messe-berlin.de/vip8_1/website/MesseBerlin/htdocs/www.ifa-berlin/en/About_IFA/index.html
About Livestation
Livestation is a division of
Skinkers that has built the world’s first interactive broadcast
platform delivering high-quality live TV over broadband. Find out more at www.livestation.com
About Skinkers
Skinkers is the market leader in enterprise communication management platforms. Our solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. service outages, corporate communications, breaking news etc. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands.
For further information
Email Skinkers
+44 (0)20 7579 8350